3 ways you’re wasting time with Pinterest
Recently I’ve noticed a bunch of posts in the Facebook groups asking why Pinterest isn’t working for them, and wanting to know the best way to get traffic to their Etsy shop from their Pinterest.
I’ve even seen people asking, is Pinterest is even worth it? Wait, what?
If you have an Etsy shop, or you sell your handmade product on any other platform, then Pinterest is the number one best way to get traffic. No argument.
BUT, and it’s a big but, you need to do it right.
Number 1: Random pinning.You probably read somewhere that you need to have plenty of pins to get traction with your Pinterest. And all the big Pinterest accounts have loads boards filled with pins on every topic under the sun. So you spend hours pinning anything that catches your eye, and anything that could be sort of related to what you’re selling. Your boards are filling up nicely and you have plenty of them. Plus you make sure to pin each one of your products as soon as you list it, and then pin it a few more times for good measure. But still nobody’s visiting your store. How to put that right Quantity most definitely is not quality when it comes to pinning. Your Pinterest is not a dumping ground.
Your Pinterest is not a dumping ground
- You need a strategy behind your pinning so that you build up a curated collection of pins over time.
- Choose pins that are relevant to your product and your brand
- Organise your pins into logical collections on your board.
- Pin at the right time, so you don’t come across as spammy or erratic.
Number 2: Your pins are rubbish.You may have beautiful photographs, and you may spend ages fiddling about with pretty fonts and arty photos, but your pins don’t stand out in the feed. Worse, if someone does happen to click one, the link doesn’t lead where they expected. Make your pins stand out Fortunately, it’s as simple as 1-2-3 to create pins that people want to click on. And you don’t need to complicated or expensive software to do it. I design all my pin graphics in Canva, it’s amazing.
- Make your words easy to read. Use bold, clear fonts that describe your pic at a glance.
- Pick the right colours. Lots of white works well, and Pins with warm colours like red, pink, orange get more clicks.
- Make your image the right size. The general rule is to have it taller than it is wide. Aim to fit these dimensions:
- 600 pixels x900 pixels
- 800 pixels x1200 pixels
- 1000 pixels x1500 pixels
Number 3: You’re writing the wrong titles and descriptions.Or even worse, you’re not writing titles and descriptions at all. Pinterest wants pins that describe the image AND the reward you are offering. In other words, your pin should be clearly relevant to your Etsy listing, or blog post, or freebie, or whatever it is you’ve linked to. This is not the place to be clever or obscure.
- Use searchable names. Think of the phrases your ideal customer will be searching for. (Tip: Pinterest lists the most popular ones at the top of the search page)
- Use those keywords in your image titles, pin titles, and your descriptions. Make it easy for your ideal customer to find your pins
- Describe the pin AND the reward
- Make the words you choose irresistible.
My number one tip to take away today? Use the C wordThe one word I keep coming back to, in everything related to your business, is consistency. It probably applies to your Pinterest strategy more than anything else you do. Pin a few at a time, at regular times, organise your pins around a few topics, and Pinterest will reward you for it. You’ll show up in the right feeds, for people who are ready to buy what you’re selling. You’ll be in the top few Pinterest users who even have a strategy, and you’ll stand out because of it. Are you going to give Pinterest another go?
hi, I'm Lisa
I help sewists and other makers to build profitable passive income streams.
let's have some fun!
get the tools & resources guide
All about the tools and tech you need to start your creative enterprise in 2020